Four Corners woman spreading word about 'Box Tops for Education' program
Posted at: 09/04/2012 6:29 PM
| Updated at: 09/04/2012 6:38 PM
By: Liz Lastra, KOB Eyewitness News 4
For more than a decade, the Box Tops For Education program has helped provide money to schools nationwide.
But New Mexicans haven't been very good when it comes to cashing in.
“We realized we are not utilizing this program even close to its potential," said parent Rylee Kiddoo.
Kiddoo is getting the word out in the Four Corners about the program by putting drop boxes at local fire and police stations.
“We have places set up all around Bloomfield--Farmington has places set up," she said.
But with schools getting ten cents for each box top, Kiddo wanted to branch out more. “How do we get it to people who don't have kids?"
That is when General Mills asked Walmart to help advertise the program at their stores and collect box tops.
Currently, New Mexico earns the second to lowest nationwide for the program.
“They put a number on it of $1.27 per student where some states are earning as high as $4.83 per student," said General Mills spokesman James Lesser.
General Mills is also kicking in an extra dollar for every case sold at Walmart to go directly to the box top program.
In the Four Corners, the program is already on track to triple previous years said Walmart employee and organizer Harry Burns.
“What we're trying to do is educate the public. Take five seconds...cut that little box top out," he said.
Kiddoo couldn’t be happier. “Oh I'm just thrilled. I can't even explain it. And this is a way we can help out our schools."
The partnership is happening statewide and ends in June.
For more information about the Box Tops for Education program visit: www.boxtopsforeducation.com
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