Report: Campaigns overlook Spanish speakers
Posted at: 10/01/2012 3:00 PM
By: KEVIN FREKING Associated Press
WASHINGTON (AP) - Democratic candidates for federal office are spending twice as much as their Republican counterparts on Spanish-language political ads, according to a survey of 10 states with large Hispanic populations.
Overall, the spending on Spanish-language ads has only marginally increased from previous election cycles, even though Hispanics make up an ever-growing share of new voters.
About 4.6 percent of advertising dollars went to Spanish-language political ads in the states reviewed.
President Barack Obama's campaign has dedicated about 9 percent of its ad budget to Spanish-language ads, while Republican nominee Mitt Romney has dedicated about 4 percent.
The difference is most striking in House races where Democratic candidates and groups have invested about 12 percent of their ad dollars in Spanish-language ads, while Republican House campaigns have invested less than 1 percent.
(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
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