Created: 12/27/2013 5:09 PM
By: Erica Zucco, KOB Eyewitness News 4
New Mexicans say they want to shop local, but as it turns out, they don’t always choose to do so. A local group found some revealing facts about how shoppers spend money in our state.
The Candy Lady owner Debbie Ball has been in business for more than 30 years. This holiday season she saw sweeter sales than normal.
“More and more people came down that had never been here before,” Ball said.
A survey by The Garrity Group Public Relations firm backs up the spread of the shop-local craze, in part. It reveals that while 47 percent of New Mexicans want to shop local, only 6 percent want to shop at nationwide chains.
“You go to Sedona and everything's the same. Nothing, we try to make sure nothing's the same, nobody wants to have the same thing as the next store,” Ball said.
But there was a mixed bag of news. The survey also tallied up recent shops where customers actually spent money. Seventeen out of twenty were chains.
Business owners like Ball say they understand the appeal of big box stores: one-stop shopping and easier parking.
“We are always in such a hurry to get where we're going that we don't take the time to stop and visit and see what's here,” Ball said. “We always feel like we don't have enough time but truly it's our society nowadays, everything is rush-rush.”
But they hope more people will slow down and appreciate what local shops have to offer.
Both the city and county have launched efforts to boost the local business vibe here. There’s even a go local app to download, complete with coupons and local deals.
You can view the Garrity Group numbers here: