California drought leads to spike in produce prices

Created: 02/26/2014 10:22 PM
By: Nikki Ibarra, KOB Eyewitness News 4

Get ready to pay more money at the grocery store. The drought in California is expected to soon hike the price for the fruits and vegetables that many markets across the country sell.

“The farmers have already been told that their water is going to be cut back,” said Jhett Browne, owner of Farmers Market in Albuquerque.

The market is known for its affordable produce prices, but those prices won’t be so low for long. A big chunk of what Browne sells is from California and there’s a drought there.

Browne told KOB Eyewitness News 4 that drought will soon raise his prices. “Any way you look at it, there’s less produce out there. It’s going to cost more. It’s supply and demand,” said Browne.

Right now, a head of lettuce is .99. Come summer, shoppers are looking at around $1.25 so will people stop buying?

“I would make room for my vegetables,” said Barbara Rogers.

“We’ll probably buy a little less but we’re going to keep coming and keep buying,” said Paula Carey.

“I can’t afford that,” said Ray Cunningham.

Bottom line – Browne is just hoping the prices don’t go up too much. But only time will tell. So until then, he’ll continue calling those California farmers like he has been every single day.

“Our biggest fear is that the prices will go up to a point where people will just start looking at canned stuff or looking for frozen,” added Browne. 

KOB welcomes a lively and courteous discussion as long as you follow the rules of conduct set forth in our Terms of Use. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Use.

Join Our Email List

Form not appearing? Click Here.