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MADD, teens start sticker shock campaign

Updated: 03/15/2014 6:22 PM | Created: 03/15/2014 6:07 PM
By: Jeffery Gordon, KOB.com

Mothers Against Drunk Driving (MADD) started a new sticker shock campaign on Saturday.

Teens placed brightly colored stickers on alcohol packages including cases of beer, wine bottles and paper bags.

The stickers say “Providing alcohol to minors is illegal.”

Organizers say it is good to get kids involved in these types of campaigns.

"We’re seeing a pipeline that could eventually turn to DWI fatalities and injuries five, ten years down the road...so it’s critically important that we reach youth, and help them understand the other dangers of underage drinking that don't even have anything to do with vehicles," Ben Lewinger, State Executive Director of MADD said.

In a 2004 study, sponsored by the National Institute on Drug Abuse, more than two thirds of high school students said it was “very easy” to get ahold of alcohol. 


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