TV ads for governor's race already heating up

Created: 06/10/2014 5:54 PM
By: Stuart Dyson, KOB Eyewitness News 4

New Mexico’s TV airwaves are already sizzling in the race for governor – and the general election is still five months away.

It’s early in the game, but the players are slinging beanballs and flashing their spikes.

The Republican Governors Association struck first at Democrat Gary King – and this week King has surprised a lot of people by swinging right back. The RGA ad proclaims "Gary King was a terrible attorney general – he’d be worse as governor." The intent seems clear, to beat up King early and perhaps blow him out of the saddle with a pre-emptive strike.

But King is already firing back with an ad that aims straight at Republican Gov. Susana Martinez. "She is attacking to cover up for New Mexico being named the 2nd worst-run state in America, one of two states to lose jobs," the ad asserts. King has only $80,000 left in his campaign account according to his last report, but he dug deep to get his message on TV.

Susana Martinez is sitting on more than $4 million in her bank account, with a new ad on the air. "My parents started a security guard business around the kitchen table," Martinez recalls in the ad. "I guarded the parking lot at a Catholic church bingo." The ad is a positive image piece, concentrating on family history and the virtues of small business. Martinez is leaving the attacks to the Republican Governors Association – at least for now.

Accuracy? Both of the attack ads rely on newspaper editorials, one lawsuit, and a couple of national rankings. Best advice is to take them, not with a grain of salt but maybe a whole tablespoon. A little healthy skepticism goes a long way in an election season – and this season is looking like a long one.

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