San Juan River Balloon Rally lifts off in Bloomfield

Updated: 06/13/2014 6:21 PM | Created: 06/13/2014 4:06 PM
By: Devin Neeley, KOB Eyewitness News 4

BLOOMFIELD, N.M. -- It may not be the biggest balloon event in the world, or even the Southwest, but there's more to the San Juan River Balloon Rally than just a lot of hot air.

"The economic impact is incredible. We have pilots going to Farmington and Aztec, spending money," Balloon-Meister Doug Lenberg said.

He says tourists are coming from Durango to spend money.

"Most of the time, we are going from Bloomfield and Farmington to Durango, so coming down here, yeah, that's pretty cool."

A local economic development group thinks it's pretty cool, too.

"We promote tourism and also try to bring people to the area to discover how beautiful the Four Corners is," said Julie Rasor, with the Four Corners Economic Development.

The group hopes the economy gets a rise out of this event as well—showcasing the region and jobs to be had, as well as a lot of fun.

"It's becoming a place of adventure and what better way to do it than in a hot air balloon," Rasor said.

The rally continues Saturday with a mass ascension at 6:30 a.m. and a balloon glow at 5 p.m. at the Bloomfield Soccer Fields.

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