Created: 06/23/2014 12:33 PM
By: Kristen Garcia, KOB.com
A new statewide media campaign that includes television, radio, and social media advertisements encourages New Mexicans to “Recycle to Restore” by capitalizing on zombies.
The advertisements, developed with the help of the Journalism and Marketing club at NMSU, target young adults that currently don’t recycle.
New Mexico Recycling Coalition is partnering with the New Mexico Broadcasters Association to distribute the campaign throughout New Mexico. The three month campaign will run through August. The advertisements will then be available beginning in September to local community recycling programs to use in an effort to raise further awareness.
“The campaign was designed to engage young adults and the theme of zombies is a great attention-grabber and link to being more aware,” noted NMRC’s Deputy Director, Sarah Pierpont. “Zombies don’t care about the community or the environment or creating jobs, but recyclers do. It’s an easy choice, be a mindless zombie or choose to recycle and restore.”
For more information on when and where residents can recycle visit www.dontbeazombie.org