Budding in popularity: Cannabis course on UNM's spring schedule | KOB 4

Budding in popularity: Cannabis course on UNM's spring schedule

Emily Jaceks
December 26, 2018 06:33 PM

ALBUQUERQUE, N.M.—The University of New Mexico is offering a new course that is sparking a lot of interest.


“It's a topic that brings up a lot of enthusiasm,” Tamar Ginossar, associate professor at the University of New Mexico said.

Ask a college student and they might tell you that UNM’s newest course in marijuana is what they meant by higher education.

No, students and teachers won't be lighting up or learning how to grow marijuana, instead, it’s a course on cannabis and communication.

“We are in the middle of a global change in terms of legalization of marijuana. So it’s exciting times to learn about it from the communication perspective,” Ginossar said.

The course is creating quite a bit of a buzz on campus.

“I got a lot of support. A lot of people got excited. I have a line-up of people asking to present,” Ginossar said.

UNM is one of only 12 schools across the U.S. with a cannabis course. In the class, the students will understand why marijuana matters and the role it plays in the media.

“For example, we're going to talk about new technologies, so Twitter were going to see how people or organizations are tweeting about marijuana. We have a biology professor that would talk about trying to work on regulation for marijuana and how it prevents him from doing research right now,” Ginossar said.

While the course is offered through the Communication and Journalism Department, it's open to all majors.

“We’re jokingly calling it a gateway class,” Ginossar said.

The hope is to use an intriguing subject like cannabis to entice students to try a communication course, get them hooked, and then sign up for others.

“To get them to know the field, no pun intended,” Ginossar said.


Emily Jaceks

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