The Associated Press
Updated: January 14, 2021 08:25 AM
Created: January 14, 2021 07:25 AM
ALBUQUERQUE, N.M. (AP) — New Mexico's largest city is launching a new marketing campaign to attract remote workers who can do their jobs from anywhere.
Albuquerque's effort also is aimed at getting former residents — so-called boomerangers — to move back as a way to boost the local economy.
City officials announced Wednesday that they're partnering with a local firm to highlight Albuquerque as an ideal place for people seeking a more healthy lifestyle with room to grow.
They're hoping to capitalize on trends that have been accelerated by the pandemic — namely people wanting to move away from large cities.
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