Campaign aims to attract remote workers to Albuquerque | KOB 4

Campaign aims to attract remote workers to Albuquerque

Campaign aims to attract remote workers to Albuquerque

The Associated Press
Updated: January 14, 2021 08:25 AM
Created: January 14, 2021 07:25 AM

ALBUQUERQUE, N.M. (AP) — New Mexico's largest city is launching a new marketing campaign to attract remote workers who can do their jobs from anywhere.

Albuquerque's effort also is aimed at getting former residents — so-called boomerangers — to move back as a way to boost the local economy.

City officials announced Wednesday that they're partnering with a local firm to highlight Albuquerque as an ideal place for people seeking a more healthy lifestyle with room to grow.

They're hoping to capitalize on trends that have been accelerated by the pandemic — namely people wanting to move away from large cities.


(Copyright 2021 by The Associated Press. All Rights Reserved.)

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