Company launches new recruiting tools for law enforcement | KOB 4
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Company launches new recruiting tools for law enforcement

Company launches new recruiting tools for law enforcement

The Associated Press
September 23, 2018 11:53 AM

ALBUQUERQUE, N.M. (AP) - A New Mexico advertising agency is marketing new social media-based recruiting tools in hopes of helping law enforcement agencies nationwide expand their ranks.

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The Albuquerque Journal reports Boomtime went live with two new interactive websites and apps last month to boost New Mexico State Police and Bernalillo County Metropolitan Detention Center efforts to connect with a younger generation of potential recruits. Now, the company is using those platforms as a model for other agencies across the country.

Boomtime marketing strategist Justin Butler says the company is "bringing police into the modern era of communications."

State Police Capt. Jesse Williams says Boomtime's tools are opening a new channel of communication to help resolve a chronic labor shortage that keeps the force well below the 704 officers authorized by the Legislature.

(Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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The Associated Press

Copyright 2018 The Associated Press. All rights reserved.

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