Dunkin' Donuts announced as new coffee sponsor for Balloon Fiesta | KOB 4

Dunkin' Donuts announced as new coffee sponsor for Balloon Fiesta

Brittany Costello
August 28, 2019 10:15 PM

ALBUQUERQUE, N.M.— Albuquerque Balloon Fiesta officials announced that Dunkin’ Donuts will be the new coffee sponsors of the Fiesta after Piñon Coffee decided not to renew its sponsorship for its fifth year.


Some New Mexico residents are having mixed opinions about the announcement.

“I would like to have an Albuquerque staple with my Albuquerque staple,” said resident John Branch.

Other residents said they do not mind the shift in coffee brand.

“I really don’t mind about it as long as they have a sponsor, so there’s always a better way so balloon fiesta can keep going,” said Pisey Kosal.

But to others, the only thing that matters is the coffee quality.

“It’s the quality, right? If the coffee is good then we should go for that, so it’s about the quality,” said Jogi Pattisapu.

The cost of the sponsorship was not disclosed. Balloon Fiesta officials said Dunkin’ will be required to provide coffee needs for volunteers, pilots, public safety and hospitality workers.

As for the new Dunkin’ balloon, KOB 4 was told Dunkin’ does not have a balloon sponsorship as of now.


Brittany Costello

Copyright 2019 KOB-TV LLC, a Hubbard Broadcasting Company. All rights reserved

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