Shop owner aims to change the way people think about chocolate | KOB 4

Shop owner aims to change the way people think about chocolate

Morgan Aguilar
June 15, 2018 06:21 AM

ALBUQUERQUE, N.M. - The founder of a new shop in Albuquerque is trying to change the way everyone thinks about chocolate.


Steve Prickett is now in his second career as a craft chocolate maker. It’s a switch that is quite different from where he started.

"(I) had a very successful career with Merrill Lynch," said Prickett.

About four years ago, his wife signed them up for a chocolate plantation tour in Hawaii. Little did she know, it would be the end of retirement as they knew it.

"After about 50 batches I said, you know, ‘this is a hobby, but I could make a business out of this if I wanted to,’” said Prickett.  

That hobby is now Eldora Chocolate. The business opened June 6th on Edith just south of Paseo Del Norte. Prickett is dedicated to making chocolate using all organic, natural and fair trade ingredients.

“We pay above market price to support the farmers,” said Prickett.

Their beans come from all over the world, and some of their spices come from New Mexico.

“We use Chimayo chile,” said Prickett.

They make energy bars, truffles, and even iced chocolate for these hot summer days. Their menu isn’t permanent. They want to hear from customers who have ideas for new flavors for them to try out.

A visit to Eldora Chocolate is an experience similar to wine tasting, and a lesson in a process similar to coffee roasting.

“What we hope to do with the public is to create an understanding of chocolate much like the wine industry did for their customers,” said Prickett.

Anyone interested in trying Prickett’s creations can learn more here.


Morgan Aguilar

Copyright 2018 KOB-TV LLC, a Hubbard Broadcasting Company. All rights reserved

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