Gym's questionable logos raising eyebrows | KOB 4

Gym's questionable logos raising eyebrows

Joy Wang
September 21, 2018 06:34 PM

ALBUQUERQUE, N.M. – A new gym aiming to make members feel welcome is getting some heat after a KOB viewer pointed out the gym's symbolism looks very similar to that of the Nazis.


KOB caught up with the gym's owners to learn more about the inspiration behind the logos.

“Basically, if you love lifting weights, it's your playground,” Garrett Gonzales said, who opened Legion Iron a few months ago along with Simon Otero. 

The duo spent years lifting weights together and saving up for their dream.

“It's a little bit of everything for everyone all the time,” Otero said, adding the gym has CrossFit, yoga, typical gym equipment, and opportunities for weightlifters and everyone else to be themselves.

“The flag over there is the Massthetics logo, and we accidentally created this large following we didn't even expect with like-minded people who love to lift weights, not take themselves seriously,” Gonzales said.  

He says those people started calling themselves the Massthetics Legion, which eventually led the gym owners to the name Legion Iron.

“It didn't occur to us until way down the road that people could mistake it for Nazi symbolism," Gonzales said. "But we're just focused on the Roman theme the whole time."

Adorning the walls are Latin phrases of encouragement.

“I want people to be able to look up there and be inspired,” said Gonzales.

But a viewer called KOB saying maybe it's time the owners better educate themselves.

“Whether intentional or not, using that type of symbolism sends a message,” the viewer told us, adding the images are bothersome. “It's pretty contextually naive. I understand the eagle is a symbol in many culture, including our own. The bald eagle is a symbol of America, but I do think that specific type of eagle in the specific way it is formed with a specific text font with the double lightning bolt…it's pretty hard for me to see them not being aware that has the connotation.”

It's a connotation the owners say is against everything their gym is all about.

“We're power lifters, and we didn't want to segregate anyone,” Gonzales said. “Just because they want to train a certain way. So it's literally everything for everyone.”

The owners said there's currently no plans to change the gym's symbols.


Joy Wang

Copyright 2018 KOB-TV LLC, a Hubbard Broadcasting Company. All rights reserved

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