Local jeweler showcases pieces on 'role models'
June 18, 2018 06:22 AM
ALBUQUERQUE, N.M. - Some Albuquerque community leaders are doing some jewelry modeling in a new campaign by a local jeweler.
Inside her northwest Albuquerque studio, Lauren Tobey not only makes her own jewelry but helps others create theirs.
"We are a jewelry making school and co-working studio space," said Tobey, founder of Meltdown Studio.
She loves combining the detailed, hands-on work with her creativity, and seeing what different people can bring out of each piece. That’s why she has launched a new campaign inviting local community leaders to be her models, or “role models.”
“We've done beautiful photo shoots with models and put like 20 bracelets and 5 necklaces on them and put them out in a beautiful desert backdrop, and it's like, these are beautiful photos but like no one’s going to really be wearing the product like that,” said Tobey. “So instead we chose people in their daily lives doing the things that they're passionate about.”
Role model Lydia Fernandes is passionate about fitness. She’s a personal trainer and has competed in several fitness competitions.
“I love the idea of it and then I saw the jewelry and I was like, ‘yes,’” said Fernandes about being invited to participate in the campaign.
Tobey picked some of her strongest, fiercest pieces for Fernandes to model.
“We're just excited to have you wear the jewelry doing what you do,” Tobey told Fernandes. “Being strong; being amazing.”
Other models involved include a law student and activist, a politician and an entrepreneur.
“I'm so proud to like represent and support something that's made here in Albuquerque,” said Fernandes.
You can see the jewelry and learn more about each role model here.
Updated: June 18, 2018 06:22 AM
Created: June 18, 2018 06:10 AM
Copyright 2018 KOB-TV LLC, a Hubbard Broadcasting Company. All rights reserved