'Wicked' musical could have Albuquerque businesses seeing green | KOB 4

'Wicked' musical could have Albuquerque businesses seeing green

Patrick Hayes
October 17, 2018 10:22 PM

ALBUQUERQUE, N.M. - The Tony-award winning musical “Wicked” has landed its broomstick in Albuquerque.


The show's run at Popejoy Hall at the University of New Mexico started Oct. 17 and will go through Oct. 28.

Starting Wednesday night, there will be 16 performances at Popejoy Hall at the University of New Mexico and that could have a big economic impact, according to organizers.

Popejoy’s marketing manager believes the musical could have a big economic impact on the local economy.

“Generally speaking, for every dollar a person spends on a show ticket at Popejoy, they spend an additional $1.50 on dinners, gas, babysitters, clothing or accessories – even hotels for those coming from out of town,” said Terry Davis.

He said the cast and crew will also be spending money in Albuquerque.

“There are about 65 company members either staying at local hotels or in local homes through AirBnB and the like. They visit local tourist attractions," Davis said. "They buy food, either at grocery stores or restaurants.”

But even before the shows got started, “Wicked” hired about 100 local crew members for two days to set up the stage.

Of those, 28 will be hired for the show’s two-week run including musicians and stagehands.

Company Manager Steve Quinn, said, “It’s a two and a half day load-in. So basically 30 man-hours of work to get the show loaded in. It’s 13 semi-truck trailers full of equipment.”

Quinn added, “It is so great to have the local help because they tell us all the cool places to go and so much has changed since the last time we’ve been here.”

In the meantime, nearby restaurants like O Ramen told KOB they’re expecting more customers during the shows two-week run.

“Anything that’s happening at UNM brings in more customers," said Roxxi DiMien.

The extra customers mean more hours for other employees, which DiMien said is appreciated.

“We always need – ‘you got to stay an extra hour’ or ‘we need you to do a few more things before your shift ends’ or ‘I need you to get here an hour earlier than you’re supposed to be,’” she said.

To purchase tickets to Wicked, visit unmtickets.com, popejoypresents.com, call 505-925-5858, or visit the UNM Ticket Offices at the UNM Bookstore and Dreamstyle Arena (The Pit).

Additionally, two and a half hours before each performance, people who present themselves at UNM box office will have their names placed in a lottery drum and thirty minutes later, names will be drawn for a limited number of orchestra seats at $25 each, cash only.

This lottery is available only in-person at the box office, with a limit of two tickets per person. Lottery participants must have a valid photo ID when submitting their entry form and, if chosen, when purchasing tickets.


Patrick Hayes

Copyright 2018 KOB-TV LLC, a Hubbard Broadcasting Company. All rights reserved

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