New-Mexico based energy bar company rebrands to reflect new business model | KOB 4
Advertisement

New-Mexico based energy bar company rebrands to reflect new business model

Justine Lopez
September 07, 2019 06:43 PM

ALBUQUERQUE, N.M.—  A New Mexico-based energy bar company has rebranded to reflect their new business model.

Advertisement

Taos Bakes, formerly Taos Mountain Energy Bars, is expanding beyond just the energy bar market. CMO Jakob Schiller said the rebranded product can be enjoyed by more than just outdoor enthusiasts.

“It’s not just a product you only eat when you’re biking,” Schiller told Albuquerque Business First. “What they have done is create a product that not only tastes good but can be eaten at any time. We want parents to give to their kids to eat on bike rides and lawyers to eat at 2p.m. meetings.”

Taos Bakes has also launched a subscription box service that customers can have delivered once every one, two, three, four, or eight weeks.

Schiller said the subscription service has nearly tripled daily order volume.

“In the modern world you need to sell online,” Schiller said.

Taos Bakes products can be found in stores like Whole Foods, REI, and Natural Grocers.

The company operates out of a 10,000 square-foot facility in Questa, New Mexico and has about 30 employees.

To find out more about Taos Bakes, read this article in Albuquerque Business First.

Credits

Justine Lopez

Copyright 2019 KOB-TV LLC, a Hubbard Broadcasting Company. All rights reserved

Advertisement
Comment on Facebook

Share 4 - News Tips - Photos - Videos
  Share a News Tip, Story Idea, Photo, Video



Advertisement


Advertisement

Advertisement


Red flag law bill clears first hurdle

No confirmed cases of coronavirus in New Mexico, health department still on high alert

Future of Santa Fe juvenile detention center still up in the air

Rio Rancho could shake up school zoning

Winter storms boost snowpack in New Mexico