One Albuquerque campaign cost the city more than $300,000 | KOB 4

One Albuquerque campaign cost the city more than $300,000

Ryan Laughlin
September 03, 2019 07:12 PM

ALBUQUERQUE, N.M.— The city has spent hundreds of thousands of dollars on the One Albuquerque campaign since Mayor Keller took office last year.


More than $312,000 has been spent on merchandise so far. From the Albuquerque Police Department to Albuquerque Fire Rescue, many city departments have been buying One Albuquerque gear.

On small items such as pens, the city spent $540. As for the One Albuquerque statue in Civic Plaza, the city has spent over $50,000.

Director of Marketing and Innovation for Albuquerque, Carlos Contreras said that the price tag is incremental when it’s spread out across departments.

"There are near two dozen departments here at the city so when you look at a 300 hundred thousand dollar price tag— the way that's chopped up across departments would be, you know, do the math it'd be incremental,” Contreras said.

Contreras points out that a lot of the money spent—like the shirts for the Senior Games—probably would have been spent regardless of the creation of the One Albuquerque logo.

"Some of the like, the anecdotal or qualitative nature of what One Albuquerque is is quite immeasurable, but I think really highly impactful."

Contreras said the campaign increases tourism and signifies the city’s involvement. Most importantly, it promotes an inclusive atmosphere.

"That's the biggest aim for One Albuquerque, is saying, 'Look, community, we're here,'" Contreras said.  "Here are some issues that we're all confronting. Here are some ways you can get engaged and involved and if you have an idea please bring that to the table too."

To learn more about One Albuquerque's initiatives, click here. 


Ryan Laughlin

Copyright 2019 KOB-TV LLC, a Hubbard Broadcasting Company. All rights reserved

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