Rocky Mountain Southwest Chapter of the Emmy’s honors KOB 4 for Safe Start Program | KOB 4

Rocky Mountain Southwest Chapter of the Emmy’s honors KOB 4 for Safe Start Program

KOB Web Staff
Updated: September 19, 2020 10:25 PM
Created: September 19, 2020 09:07 PM

ALBUQUERQUE, N.M. — The Rocky Mountain Southwest Chapter of the Emmy’s awarded KOB 4 with its highest honor Saturday—the Governors’ Award.

The award recognizes individuals or organizations that have made a significant impact on the television industry and the community. 


This year, KOB 4 was recognized for its commitment and service to the community through its “Safe Start New Mexico” program.

Safe Start invites New Mexico businesses to report their COVID-19 safety practices for the public to view in one consolidated place, allowing them to improve transparency and consumer confidence.

"Safe Start New Mexico is a portal that allows businesses to communicate directly with consumers about the steps they are taking in their businesses to improve and enhance safety," said Michelle Donaldson, KOB 4 Vice President and General Manager.

Joanie Griffin, a small business owner who is on the Safe Start New Mexico Task Force, said the extra communication with her clients that the program provided was helpful to the survival of her business.

"Here in New Mexico, small business owners drive the economy as opposed to having big, large corporations," she said. "It really mattersthose local business that are struggling impacts hundreds, thousands, tens of thousands of people and that trickles down."

To learn more about KOB 4's Safe Start Program, click here.

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