Santa Fe County launches mask awareness campaign | KOB 4

Santa Fe County launches mask awareness campaign

Kai Porter
Updated: September 28, 2020 08:38 AM
Created: September 26, 2020 05:42 PM

ALBUQUERQUE, N.M. - Santa Fe County launched a new public awareness campaign to encourage people to wear their masks 

New eye-catching posters are popping up outside businesses and homes around Santa Fe County that read “wear your mask and come inside.”


The message is in English and Spanish on the new brightly colored signs the county is handing out to businesses and homeowners for free.

Santa Fe County spokesperson Carmelina Hart says a recent rise in COVID-19 case numbers is behind the public awareness campaign.

“We were noticing that our positive numbers, they were increasing slowly, and we were really concerned about that,” she said.

Hart says the signs are all about getting the message out there that masks are the best way to protect yourself and others from COVID-19.

“We wanted to get the word out on how important wearing masks is, and we wanted to talk to our entire communityEnglish speakers, Spanish speakers and also our business community as well,” Hart said.

Local company Firestik Studio designed the signs and owner Eric Griego said it’s been rewarding to be a part of a public awareness campaign like this.

“Santa Fe is our community and we have a vested interest in doing good in our community and keeping people safe, so we were excited for the opportunity and we jumped at it,” he said.

Hart said the reaction from businesses around Santa Fe has been positive and some are already displaying the signs.

“It’s very welcoming,” she said. “It’s not threatening in any way. It’s saying wear your mask and come on in and one of the things that does is take the pressure off of the local business to tell your customers, 'You have to wear your mask'. Instead, they’re letting the signs speak.”

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