KOB Web Staff
Created: February 25, 2020 01:11 PM
ALBUQUERQUE, N.M.- A study, commissioned by the Balloon Fiesta, says the event generated $186.82 million total economic impact in the Albuquerque metro area.
Local businesses received $109.89 million, according to the study. More than 866,000 visited the Balloon Fiesta in 2019.
Balloon Fiesta officials said about 70% of visitors traveled from outside of New Mexico for the vent.
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