UNM, NMSU join craft beer rush | KOB 4

UNM, NMSU join craft beer rush

Lobo Red ale Lobo Red ale |  Photo: UNM

The Associated Press and KOB.com Web Staff
August 17, 2017 10:37 AM

ALBUQUERQUE, N.M.  -- The two largest New Mexico universities join a handful of U.S. colleges that are licensing official beers.


Officials with the University of New Mexico athletics department announced Thursday morning that the university has partnered with Kellys Brew Pub to release "Lobo Red." The medium body red ale will be packaged in red cans featuring the official Lobos logo.   In addition to Kellys, Lobo Red will be available on tap at Chama River Brewing Company in Albuquerque, Draft Station (located in Santa Fe) and at select Lobo athletic events. Preliminary plans are also in place for Lobo Red to be available for purchase in grocery and liquor stores statewide.

New Mexico State University is teaming up with Bosque Brewing Co. to create "Pistol Pete's 1888 Ale," which pays homage to the Aggies' mascot and the year the university was founded. The cans will feature school colors and the fight song.

The move is aimed at raising NMSU's profile and generating more revenue at a time when fundraising has become more difficult for higher education institutions nationwide.

In Louisiana, university leaders embarked on similar branding deals to help fill budget gaps, resulting in LSU's Bayou Bengal Lager and the University of Louisiana-Lafayette's Ragin' Cajuns Genuine Louisiana Ale. Tulane has its Green Wave Beer, and Colorado State recently unveiled its Old Aggie lager.


The Associated Press and KOB.com Web Staff

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