Colorado campaign looks to deter kids from marijuana | KOB 4

Colorado campaign looks to deter kids from marijuana

Meg Hilling
May 21, 2018 06:53 PM

DURANGO, Colo. – For the Colorado Department of Public Health and Environment, the fight to keep kids and marijuana separate starts with "Responsibility Grows Here."


It is a new multi-platform campaign to spread information on the impact of marijuana use among kids. According to the department, this could include delays in brain development, breathing problems and memory issues.

Kids aren't the only ones they want to reach. Adults are also targeted in effort to reinforce safe use, such as locking up marijuana so kids and pets can't access it.

For some marijuana dispensaries in Colorado, this campaign is understandable. In order to purchase marijuana in Colorado, customers need to be at least 21 years old. Dispensaries ask for an ID.

"I certainly applaud it as a statewide initiative," said Ted Holteen, manager at Sante Alternative Wellness. "As I said, I think many of us have been doing this, but it is just a great idea to reinforce it."

The campaign is also using a fictional character named Meg to talk about edibles, locking it up and not driving under the influence. The campaign wants to encourage kids and families to have talks at home as well.


Meg Hilling

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