Farmington woman wants to spread ‘Hustle Kindness’ | KOB 4

Farmington woman wants to spread ‘Hustle Kindness’

Devin Neeley
November 11, 2016 06:27 PM

FARMINGTON -- The world seems to be in a constant state of turmoil with Protests, violence and any number of things that can really take a toll on mental health.


In the Four Corners, however, one woman is working to spread the antidote -- kindness. From her Farmington home office, she hopes to spread kindness around the world.

“We get absorbed in our own worlds and the chaos of what that can be, we forget to look around and see what's going on around us,” Madison Steiner said.

At the moment, it seems that everything is negative. Before all that gets to be too much there is one way to make a difference.

“It's to get people out there to put kindness into action, moving it, doing, making it happen,” Steiner said.

It’s called “Hustle Kindness”, born in a conversation between Steiner, known as “Peach”, and her mom.

“I can’t sell kindness. I don't want to sell kindness, but I want people to be kind,” she said.

Hustle Kindness can be found on shirts and lanyards, stickers and water bottles -- any form of swag. While a tee shirt may not change the world, de facto, it is the actions of the wearer that really make the difference.

“We hope it creates a ripple, we aren't creating anything new here, Hustle Kindness, it’s just paying it forward,” she said.

Hustle Kindness is catching on, in Farmington at least. Farmington Police, Farmington Fire and the City of Farmington all have custom Hustle Kindness shirts to wear on Fridays. Local schools, doctors and dentists offices and other business, are wearing the shirts and Steiner said she even has New Mexico and Colorado state editions of the shirt all for sale. Proceeds benefit Steiner’s non-profit, Peach's Neet Feet.

“It's overwhelmingly awesome,” she said.

It’s a wearable idea that keeps kindness in the forefront at a time that we need it more than ever.

“If we can get people around the world hustling kindness, then I think it’s only going to continue to grow, it will never end,” Steiner said. “I hope it doesn't.”

If you want to get your hustle on, you can buy Hustle Kindness gear online.


Devin Neeley

Copyright 2018 KOB-TV LLC, a Hubbard Broadcasting Company. All rights reserved

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