Man scams people into buying fake jewelry | KOB 4

Man scams people into buying fake jewelry

Faith Egbuonu
March 22, 2019 07:05 PM

ROSWELL, N.M. — One particular scam in southeast New Mexico has the community on edge.


Kyle Bullock, the co-owner and manager of Bullock Jewelry said over the past few weeks, customers have come to his store to resell jewelry -- only to find out it is pure junk.

"We have to break the news to them that everything you bought here is fake. In fact, we're at the point now where we look at the piece, and we immediately know where it came from,” Bullock said.

Bullock’s staff grew suspicious, so they begin to ask questions. They were surprised when they found out the common denominator of the issue.

"A man approaches them  at a gas station, or rest stop, and says 'Hey, I'm down on my luck — my family is with me.' He may have a woman and some kids with him, and says I need gas money or I need some help, can you buy this jewelry? This is all I have,” Bullock said.

Customers told Bullock the man’s story often changes. Bullock stresses the importance of false stamped jewelry, stating “just because it’s stamped with 10k or 14k, doesn’t necessarily mean it’s real.”

"We've seen a lot of people bring in rings, men's rings mostly that are quite big and hefty, a couple styles of that, we've seen some crucifixes pendants …a few gold chains, and they are all very plain, no stones to them. They have almost a brassy gold color to them,” Bullock said.

Roswell Police say they have received reports from citizens regarding this specific individual. In a statement, PIO Todd Wildermuth tells KOB:

"They are encouraged to report the incident and location immediately to RPD or another appropriate law enforcement agency, so police can attempt to contact this person in order to investigate."

Bullock said there are a few tips to follow when purchasing jewelry:

  • Check for verified sources
  • If it’s too good to be true, it probably is.


Faith Egbuonu

Copyright 2019 KOB-TV LLC, a Hubbard Broadcasting Company. All rights reserved

Comment on Facebook

Share 4 - News Tips - Photos - Videos
  Share a News Tip, Story Idea, Photo, Video


Relay Media Amp



Mother, daughter mourned after brutal killing

Video: Tent goes flying at event in northern New Mexico

Men killed in bus crash identified

Prisoner transport officer pleads guilty in sex assault case

Name of new Sandia Peak restaurant revealed