'Turn around don't drown:' Weather Service warns of flash floods | KOB 4

'Turn around don't drown:' Weather Service warns of flash floods

Marian Camacho
July 10, 2018 10:43 AM

ALBUQUERQUE, N.M. - The National Weather Service is hoping their new catchy campaign will grab your attention and make you aware of the dangers that floods and flash floods present.


The Service unveiled their new public service announcement today featuring Texas singer and songwriter Matt Hawk.

In it, he sings "Turn around don't drown." The slogan has been used for the last 15 years to educate people on the dangers of attempting to drive through flooded roadways.

According to the National Weather Service, there are approximately 100 deaths attributed to floods every year, with 50-percent of those involving a motor vehicle. 

Hawk says he was led to write the song after a young woman died in a town near where he lives during a flash flood shortly before her high school graduation.  

“I wrote the song with children in mind - if we can get children singing this upbeat, fun song, they can pressure their parents to make the right decision in a light-hearted way, and maybe save a carload of people or two,” he said.

Video credit: NOAA's National Weather Service


Marian Camacho

Copyright 2018 KOB-TV LLC, a Hubbard Broadcasting Company. All rights reserved

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