New Mexico license plate gets national award | KOB 4

New Mexico license plate gets national award

J.R. Oppenheim
March 12, 2018 06:19 PM

SANTA FE, N.M. -- New Mexico's latest license plate design proclaims the state as the "Chile Capital of the World," and a national organization now calls it America's Best License Plate for 2017.


The Automobile License Plate Collectors Association recognized the New Mexico chile plate which debuted last July, Gov. Susana Martinez and the association announced Monday. The plate beat 16 other entries from Hawaii, Wyoming, Oklahoma and elsewhere.

ALPCA President Cyndi McCabe praised the chile plate -- with the iconic red and green chiles on a black background and yellow lettering -- for its "simply stunning" design. The plates also have "New Mexico USA" in red and the state's nickname, "Land of Enchantment," in green.

"I'm very proud to accept this award on behalf of the people of New Mexico," Martinez said. "Chile plays a significant role in our state’s culture and is one of our greatest treasures. This license plate lets the world know that New Mexico is – without a doubt – the Chile Capital of the World."

New Mexico also won the ALPCA's award in 2011 for the state's turquoise centennial plate with yellow lettering.

The chile plate became an instant sensation in New Mexico with the state Motor Vehicle Division issuing 140,000 in its first seven months of availability. No additional registration fee is necessary for the chile plate, and vehicles registered with another plate design can get the chile plate for a $17 in-office replacement fee or a $7.25 online fee.

"It's no surprise that a plate depicting one of New Mexico’s most unique cultural icons is so popular," said John Monforte, acting secretary for the New Mexico Taxation and Revenue Department. "We're proud to accept this award and honor New Mexico’s status as the Chile Capital of the World."


J.R. Oppenheim

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