Roswell UFO Festival see spike in attendance
July 29, 2019 06:55 PM
ROSWELL, N.M.- Roswell city leaders say they saw a huge spike in visitors at the 24th annual UFO Festival.
“We believe we had around 15,000 last year at the event,” said Mainstreet Roswell executive director, Kathy Lay. “It’s between 16-18,000 this year.”
Lay said people visited from 11 foreign countries and 42 states this year.
"All of our partners reported that there was between 8% to 26% increase in their ticketed attendance. We figured that means at least we had a 10% overall increase in attendance for the festival this year,” said Lay.
Mainstreet Roswell believes a lot of factors contributed to the increase, from more vendors to new attractions.
"The Billy Ray Cyrus concert being on the 4th of July, rolled right over to the event as well,” said Lay.
Roswell’s UFO Museum also saw an increase in visitors this year.
New interactive exhibits were launched just in time for the festival.
"They had at least around an 8 to 9% increase,” said Lay. “They actually ticketed sales, so those are hard facts and hard numbers."
Mainstreet Roswell wants people to stay tuned for what’s in store.
"We already reserved some NASA exhibits that we already booked for next year. We’re already starting to plan,” said Lay.
The city says gross receipts and Lodgers’ tax numbers won’t be in until next month.
Created: July 29, 2019 06:55 PM
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