Roswell's UFO Festival gears up for comeback | KOB 4

Roswell's UFO Festival gears up for comeback

Tamara Lopez
Updated: March 31, 2021 06:59 PM
Created: March 31, 2021 05:54 PM

ALBUQUERQUE, N.M. — The pandemic put a lot of events that we enjoy each year on hold. But as the vaccine rollout continues, and we transition into a new normal, some events are ready for a comeback.

Roswell’s UFO festival is one of them, and officials have already begun prepping for the summer event.

Robert Chapman, Dallas based co-founder of In Depth Events Incorporated, said the festival will be out of this world with never before seen attractions.

“We’ve got some really exciting events going on. We’re starting with the intergalactic cinema experience, which will be an outdoor movie that we're playing at Cielo Grande with several effects and lighting and audio effects,” he said.

The event is also crucial to the earthly survival of Roswell’s economy. Public Affairs Director Juanita Jennings said last year’s cancellation took a heavy toll.

"Roswell saw a 30% decrease in lodgers' tax overnight stays, which really are significant in our community because we rely on people coming to our community staying in the hotels in order to operate some of our tourism attractions,” she said.

Some visitors in town said the return of the event will have them coming back, like Brennan Kelly from Kentucky.

“I just think it’s a really cool thing you don’t hear about it every day; I just think it’s a cool thing to come see,” he said.

The city is also looking forward to more visitors because 12% of the city’s workforce is in the tourism sector.

Event coordinators put out a call for vendors and hope to highlight local businesses. Matthew Spencer, co-founder with In Depth Events Incorporated, said they want to incorporate as many New Mexico businesses as they can.

“If anybody's interested in being a vendor, we've got a lot of really neat opportunities for them, we’d love to get as much local involvement as possible,” he said.

Their website launches April 1 and the deadline for vendors to apply is May 1.  The festival is scheduled for July 2-4.

This year, Main Street Roswell will also be hosting the first annual “Alien Fest” from July 1 through July 3. That event will take place in downtown to help support local vendors.


Copyright 2021 - KOB-TV LLC, A Hubbard Broadcasting Company