Santa Fe native helps create first collapsible, reusable straw | KOB 4

Santa Fe native helps create first collapsible, reusable straw

Joshua Panas
June 12, 2018 10:27 PM

SANTA FE, N.M. - A Santa Fe native has helped create a small product that she hopes will make a big impact on the environment.


Emma Cohen, who was born and raised in Santa Fe, will be the first to tell you she's obsessed with straws.

She says it all started after a trip to Thailand five years ago. There, she found a countless number of straws littering the beaches.

"In the U.S. alone, we use 500 million straws every single day,” said Cohen. “That's enough to wrap around the world 2.5 times."

Driven by her passion to solve that problem, Cohen helped create something called FinalStraw. It’s the world’s first collapsible and reusable straw. She hopes it will make plastic straws a thing of the past.

FinalStraw, which costs $20, has raised nearly $1.9 million on the crowdfunding website Kickstarter. It even comes with a squeegee to keep it clean.

Cohen says they plan to start shipping orders in November.

"It's really cool to see such a big community rallying around this topic and supporting us as a company grow and develop this amazing product that is going to revolutionize the way we drink beverages," she said.

Two weeks ago, the Santa Fe City Council passed a resolution aimed at reducing plastic straw use in restaurants and bars.

Other cities, such as Seattle, have passed laws to completely ban them. Cohen says it's part of a growing movement to ditch the plastic.

"I think that we've become very accustomed to using things once and then throwing them away,” said Cohen “So we're starting with a straw at FinalStraw, but the big goal is to get people rethinking the way they interact with single-use items in general."

If you'd like to learn more about FinalStraw or pre-order one, follow this link


Joshua Panas

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