Tourism department markets New Mexico's 'dark skies'
April 28, 2018 11:59 AM
ALBUQUERQUE, N.M. – Few places compare with New Mexico when it comes to being able to gaze into the sky at night and marvel at the stars. That's why our state's Tourism Department is marketing to the growing number of people looking for pristine dark skies through hosting star parties.
Tourism officials say as pollution increases, the demand for a look at clear skies is rising.
Photojournalist Richard Estrada went along with tourism officials recently to check it out as they prepare for the campaign. They headed to the Pueblo del Arroyo ruins inside Chaco Culture National Historical Park.
“We are creating a new product for the tourism department,” said David Griscom with the New Mexico Tourism Department. “We’re calling it New Mexico True Dark Skies Trail, and we are packaging all the International Dark Sky Association certified sites. Chaco Canyon is one of those sites.”
The campaign will be a digital promotion for the department. They’ve already created a so-called “micro-site” on their website with highlights of the five International Dark Sky certification sites and links with more information on where people can join star parties and other public events.
“We do outreach to school systems and to organizations that host star parties making sure that the kids and their parents get a chance to look through the telescopes and a chance to look at the night sky,” said Steve Speth, who is a longtime resident astronomer at the park.
There are many different places where you can check out the stars. Click here to get more information.
Updated: April 28, 2018 11:59 AM
Created: April 27, 2018 06:12 AM
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