Local teenager finds success with shoe store
ALBUQUERQUE, N.M. – A small sneaker shop in Cottonwood Mall has a lofty goal of being the biggest shoe store in the world.
They’re already putting the 505 on the map, and got the attention of a number of popular rap artists.
“I am the owner and CEO of Duke City Heat,” said Sonny Roberts.
The 15-year-old’s passion for fashion, and sneakers began at an even younger age.
“I’ve been around sneakers my whole life, my dad’s been a lifelong collector,” said Sonny.
That hobby took him to various sneaker meetups where he would buy and trade kicks. Eventually, into a multi-million dollar business.
“Probably about $2.5 million,” said Sonny.
Duke City Heat represents a growing trend across the country that’s also gaining momentum in New Mexico called “Hypebeast.”
Sonny showed us some of his big ticket items.
Watch the video above for more.